INTEGRATED EVENT EXPERIENCE
LOCATION
Afyonkarahisar, Türkiye
SCOPE
Brand Experience Design
Creative Direction
Paddock Zone Curation
Sampling & On-Site Operations
MXGP
- A custom-built Monster Paddock zone designed to merge the raw intensity of the motocross track with the bold visual identity of Monster Energy.
- A dedicated photobooth featuring the Monster bike, allowing guests to capture an authentic “racer moment” within a branded, high-adrenaline setting.
- An ice-cold Monster bar integrated into the flow to deliver a refreshing, energy-driven sensory layer throughout the event.
Aesthetic yet intimate guest journey designed around pause, shade and presence
SAMSUNG
x Harper’s Bazaar
JACK DANIEL’S
x New Year’s Eve
PLANNER GROUP, 2024 All Rights Reserved
PLANNER GROUP, 2024 All Rights Reserved